Learning from 'world's craziest investor' | Lionel Barber, Making Money Podcast

Big picture stuff

  • Lionel Barber, former editor of the FT, has just written a book about “the world’s craziest investor”, Masayoshi Son, Gambling Man.

  • Masa, as he’s often called, has made and lost hundreds of billions of dollars.

  • He was Japanese but his parents and grandparents came from Korea. He was an outsider.

  • He’s ridden the tech wave and been a global investor, from Yahoo to ARM to Alibaba. 

  • He describes himself as Yoda and the world’s craziest investor.

  • He seems to have a bottomless appetite for risk, for betting everything, time and again. Is he addicted to taking risk?

  • He was a good operator, an effective business builder, before becoming an investor.

  • The key lessons from Masa? 1 - take risks. 2 - failure isn’t a bad thing, just learn from it. 

  • He’s got a table in his office in Tokyo which is even longer than Putin’s in the Kremlin, lol.

Masa’s background

  • Born in 1957, Masa's parents and grandparents had moved from Korea to Japan as economic migrants.

  • Korea was part of the Japanese empire at the turn of the 20th century. 

  • Masa and his family suffered a lot of racism in Japan because they were Korean.

  • In fact they had to change their names (as all Koreans do in Japan) because of the racism.

  • Koreans weren’t allowed many types of career in Japan so a lot of them got into running gambling dens. His grandfather worked in a coal mine. 

  • After WWII, Masa’s family tried going back to Korea but they were rejected. They went back to Japan and had to live in a shanty town.

  • His father made moonshine then went into pig farming then loan sharking and pachinko (gambling parlours) - basically the underground economy. Masa saw the hustle as a child, and saw his father’s big attitude to risk.

  • Masa managed to go to America for high school where he learnt English which was key to his later success. 

  • He was treated like a prince by his father who thought he was a genius.

  • He still faces a lot of anti-Korean racism.

  • When Lionel was first trying to secure an interview with Masa, he found the one question to ask him - why does he hate the Japanese so much?

As an investor

  • Cumulatively, Lionel reckons Masa's lost over $250 billion. Woof.

  • He’s worth about $30 billion today .

  • These are estimates - it’s difficult to really know because of borrowings.

  • Masa became the richest person in the world for three days in the dotcom bubble, then rapidly lost 98% of his wealth.

  • He doesn’t dwell on failures. He’s got mega resilience.

  • After his dotcom failure, he moved into broadband. He lost a billion dollars a year for a few years because he was convinced it was the future - and he was right.

  • Masa is the opposite of Warren Buffet who’s very modest, deliberate, careful and analysis driven.

  • Masa’s got a very good sense of who's going to be a successful Founder.

  • But of course he can get it wrong. According to Lionel, Masa had a Founder love affair with Adam Neumann, the bonkers Founder of WeWork. The Netflix show about the business (WeCrashed) gives a wee insight. Anyway, Masa saw something in Adam so backed him to the hilt - losing $14 billion!

  • Masa is a long-term investor and generally has a great sense of the application of technology.

  • He’s got a short attention span re: decision-making - he’ll make a decision on the fly, with his gut. But when he invests, he does so for the long term. 

  • The stock market and real estate crash in Japan in 1989/1990 fuelled record low interest rates which meant Masa could borrow for extremely low rates and then invest it.

  • But he sold Nvidia too early in 2019 (he owned 5% and sold it all) and has been scrambling to get back into AI (e.g. buying ARM).

  • He just invested half a billion in OpenAI, the makers of Chat GPT.

  • Masa would often invest way more in companies than they’d asked for (or try to).

  • He’d also threaten Founders by saying he’d invest in their competitors if they didn’t take his money.

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